No chain. Move in whenever you're ready.
Foundation Essentials, £29/mo or £290/yr
Valuations, buyer register and the full calculator suite. Ready today.
- HM Land Registry-backed valuation engine
- Owner-declared purchase anchor for pre-1995 homes
- Weighted comparables (distance + recency + type)
- Confidence score on every report
- Fully branded in your agency's colours, logo and copy
- Branded PDF report emailed to lead + agent
- Buyer/tenant register: self-registration, straight into your lead inbox
- Studio: SDLT, mortgage, yield, ROI & moving-cost calculators, in your brand
- Lead-capture admin dashboard
- Embed on any website in one line
- 1 login included
Foundation Growth, £49/mo or £490/yr
Everything in Essentials, plus the CRM. Run sales and lettings day to day, with your listings on your own website.
- Everything in Foundation Essentials
- Buyer register auto-matched against your live listings
- CRM: contacts, deals, viewings, offers
- 1 team login included, extra seats £10/month each
- Email + SMS templates library
- Automated follow-ups (one-click enrol)
- Sales pipeline & sales progression tracking, from day one
- Appraisals: comparables map, branded PDF, contract e-signature
- Appraisal drafting: the report written from your own comparables, in your tone
- It never suggests a valuation. You supply the figure
- Chain watch: a sale that has gone quiet is flagged with the reason
- The morning brief: emailed at seven, and silent on a morning with nothing wrong
- Read a call back: what was agreed, ticked into tasks, in your own words
- Inventory: check-in/check-out reports, shot on your phone
- One shared calendar for viewings, appraisals and tasks
- Floor plan builder + EPC chart generator
- Memorandum of sale, auto-filled from the accepted offer
- See when a client opens an appraisal, document or email
- Lettings suite: tenancies, deposits, compliance
- Live listings plugin, embed your properties, in your branding, on your own existing website
- Rightmove and Zoopla feeds are Foundation Signature, not Growth
- Priority support
Foundation Signature, £89/mo or £890/yr
The complete platform. Everything, unlocked.
- Everything in Foundation Growth
- 3 team logins included, more at £10/month each
- Social: daily branded posts + weekly reports
- Reports: vendor + landlord dashboards
- Multiple branches
- Dedicated onboarding
- Reach: weekly SEO score + area landing pages + lead capture
- Connect: Rightmove and Zoopla listing feeds + branded PDF brochures
- Invoicing + client accounts ledger, with bank-statement reconciliation
- Signal: buying and selling intent spotted across your database
- Signal spots a seller in your buyer list, and anyone re-reading an old report
- Guides: publish your own advice articles on your agency site
Your brand, not ours. Your customers never see our name.
Whatever you buy, on every plan including the cheapest one, each surface a client of yours touches is drawn in your logo, your colours and your contact details: the valuation tool wherever you embed it, the PDF report it emails to the lead, the buyer and tenant register, the Studio calculators, your website and every page on it, and the appraisals, brochures and memorandums of sale the CRM produces. There is no Foundation badge in the corner, no small print at the bottom and no link back to us. Emails go out under your agency's name, and from your own address once you have pointed your domain at us.
Sold on its own
Foundation Social, £29/mo or £290/yr
Two branded social posts every day. One weekly market report. Zero effort.
Included in Foundation Signature
- 2 branded posts a day, in your colours, logo and font
- Weekly area market report post + email
- Rotating library of 90+ helpful tips (buying, selling, moving, renting)
- Facebook, Instagram square, Instagram/Reels story. All three sizes
- Ready-to-paste captions with area + agency hashtags
- Download-ready ZIP packs from your CRM
- HM Land Registry-backed weekly area report
- Email report to your buyer / vendor list
- Embed the weekly report on your own website
- Included free in Foundation Signature
Add a website
Foundation Website, £499 one-off
A premium agency website on your own domain, built and personalised by us: your words, your photographs, your patch, with your properties on it. You approve it before it goes anywhere.
- £499 for the build, once
- £350 when bought with a year of Foundation Growth or Signature up front
- £10 a month hosting, added the day the site goes live
- Local SEO: a page for every town you cover
- The HM Land Registry valuation tool on your own pages
- Buyer and tenant register, and a lead dashboard
- Somewhere to add your properties and publish them
- Your logo, your colours and your contact details on all of it, with no Foundation branding anywhere your customers can see
- Available on any plan, or on its own with no plan at all
- Add the CRM and hosting to it, or neither
It starts with a call. We go through your patch, the towns you want to be found in, your photographs and the words you want on the site, and we build it around that. The local SEO is set up for your towns specifically rather than a generic list. It is live within 72 hours of that call at the outside and often sooner, and you approve it before it goes anywhere.
Frequently asked
Straight answers.
Is this a genuine valuation model, or just a lead-magnet estimate?
A genuine one. Every estimate is anchored on live HM Land Registry Price Paid Data, the same source the Government publishes. We use distance + recency + property-type weighting, outlier rejection and a confidence score. It's genuinely accurate for a data-driven online tool, and honest about its confidence when it isn't.
What does the AI actually do, and what does it decide?
It does the writing. It decides nothing. Each one is a job you already do: the appraisal report written from your own comparables, a listing description, a note to a vendor, the actions out of a call you just had. One of them arrives rather than waiting: a brief at seven each morning saying what needs you, and nothing at all on a morning with nothing wrong. Four things are true of every one of them. It reads only your own records, scoped to your branch, and nothing is used to train anything. It drafts and then stops: nothing is sent, published or saved until you say so. It never invents a fact, and never suggests a valuation, because the price is your professional judgement and your liability, not ours. And everything it drafted is on the record afterwards, so you can see what was written with it.
How quickly can I go live?
Under 10 minutes. Sign up, upload your logo, set your brand colours + copy in the admin, add the embed snippet to your site, done. No developer required, no design skills required.
Will it look like my agency or like Foundation?
100% your agency, on every surface a customer or client ever sees, whichever plan you're on. The valuation tool wherever you embed it, and the report PDF it emails out. The Studio calculators. Your website, if we have built you one. And every document the CRM sends: appraisals, brochures, memorandums of sale, invoices, inventory reports. Each one drawn in your logo, your colours and your contact details, not ours. Plus your regulatory badges and your email domain. There is no Foundation branding anywhere your customers can see it, that's the entire point.
What websites does it embed on?
Any of them. WordPress (Divi, Elementor, Gutenberg, Classic), Wix, Squarespace, Webflow, Shopify, Ghost, Framer, plain HTML. It's a standard iframe, if the platform lets you paste HTML, it works.
How does payment work?
Every plan starts with a 7-day free trial via Stripe, with one exception: the Black Friday price is charged today, because the reduced price is the offer and a place is only counted once it is paid for. One thing the trial does not include is portal publishing: listings do not go out to Rightmove or Zoopla until your first payment has cleared, because the portals certify our integration across every agency on the platform rather than each agency separately. You can connect your branch and check the feed during the trial, and taking a listing down is never held back. No card is needed for the 7-day trial. To keep your account, add a card from your dashboard before the trial ends: it is billed when the trial ends and renews every period after that (monthly, or annual with 2 months free), until you cancel from your admin dashboard. If you don't add one, the account simply stops at the end of the trial and nothing is charged. Charges after the trial aren't refundable. Extras charged on the day, like Concierge Setup or a website build, are paid by card at checkout. VAT is calculated automatically at checkout.
Are all ten products actually live today?
Yes. Valuation, CRM, Lettings, Studio, Social, Reach, Reports, Connect and Follow-ups all ship today, and a website is a separate build we do for you: nothing on the pricing page is a placeholder. (The buyer/tenant register is a feature within Essentials, not a separate product.) Buyers on Foundation Signature get every new product we add in future at no extra cost, automatically.
What does the buyer register actually do on Essentials?
It captures the enquiry: a buyer or tenant submits their search on your site and lands straight in your account as a lead, ready to call. What it doesn't do on Essentials is auto-match them against your live listings. That needs Foundation Growth or above, since it depends on having live properties in the CRM.
Can I switch plans later?
Yes, up or down, from your admin dashboard. Upgrades are pro-rated instantly. Downgrades take effect at the next billing period.
US market: is it supported?
Not yet, but the tool is already architected for US terminology (seller, listing, closing, escrow). The US market launch is scheduled for later in 2026. Join the demo waitlist to be first in line.