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The first hour after an offer is accepted

19 September 2026 · 3 min read

Roughly a third of agreed sales in England and Wales fall through, and the industry talks about this as though it were weather. It is not. A meaningful share of fall-throughs are decided in the first fortnight after acceptance, during the period when the least is happening and the least is being managed.

The logic is straightforward. At the moment of acceptance both parties are at their most committed and most cooperative. They will answer the phone, they will send documents, they will make decisions quickly. Within two weeks the buyer has cooled, has seen three more houses on a portal out of habit, and has started to reinterpret silence as a problem. Everything you can get done inside that window costs a fraction of what it costs later.

“The two weeks after acceptance are the quietest in the whole process and the most dangerous, because quiet is what a buyer reinterprets as doubt.”

Here is what the first hour should produce.

A memorandum of sale out, to both parties and both solicitors, the same day. Not because the document is magical but because it is the first evidence either side has that something real is happening, and because it forces you to establish, immediately, that both sides actually have a solicitor. A surprising proportion do not, and discovering that on day fourteen has already cost you two weeks.

Proof of funds confirmed, in writing, before you take the property off the market. Not promised. Confirmed. If the buyer needs a mortgage, you want the agreement in principle and the name of the broker, and you want to know whether the application has actually been submitted, which is a different question from whether they have an agreement in principle.

The chain written down, in full, in one place. Every party, their position, their agent, their solicitor. Most fall-throughs that look like the buyer pulling out are actually somebody four links away pulling out, and you find out late because nobody was holding the whole picture. The agent who has written the chain down is the agent who gets a phone call from the other end of it.

A date for the next contact, given to both parties. Not we will be in touch. A day. The single cheapest anxiety-reduction measure available is telling somebody when they will next hear from you and then doing it.

And the question almost nobody asks at the point of acceptance: is there anything either of you knows about that could delay this. Probate not granted. A lease extension in progress. A planning enforcement matter. Somebody's ex-partner still on the title. These things do not improve with time and they are much easier to raise on day one, when both sides are being helpful, than on day thirty when both sides are being defensive.

None of this is difficult. All of it is admin, which is why it gets postponed and why it is the thing that separates agencies with a seventy-five per cent completion rate from agencies with a fifty-five per cent one. The fee is the same. The work of getting to acceptance was the same. The difference is an hour.

If you do only one thing from this list, make it the chain. Everything else is recoverable. A chain nobody was watching is not.

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