How much does estate agency software actually cost in 2026?

"How much does it cost" is the question every agency wants answered before they'll seriously consider a CRM, and it's also the question the market makes hardest to answer, since a large share of UK estate agency software is sold on a quote-only basis rather than published pricing. That opacity is worth understanding before you get on a sales call, because it's rarely accidental.

At the low end, simple platforms aimed at very small agencies start from roughly £70 a month. The mid-market (Jupix, Dezrez and similar) typically runs from around £300 up to £1,200 to £1,500 a month depending on user count and modules. Street.co.uk prices by branch rather than by user, around £350 a month for unlimited users at a branch, which is a meaningfully different model if you're a small team expecting to grow. Alto uses transparent per-user pricing, so your monthly cost scales roughly linearly with headcount. At the top, Reapit's enterprise platform is quote-based and commonly runs from £500 to well over £2,000 a month once branch count and modules are factored in.

The pattern worth noticing: the platforms with the least transparent pricing tend to be the ones aimed at the largest, most complex buyers, where a quote genuinely does need to reflect a bespoke configuration. The problem is that pattern gets copied down-market by vendors who don't have that excuse, and "request a demo to see pricing" becomes a way to get a prospect on a sales call before they've had the chance to rule the product out on cost alone.

For an independent agency sizing this up, the practical questions to ask any vendor before a call are: is there a published price you can see right now without talking to anyone, does that price scale with users or stay flat per branch, and is there a genuine free trial or does "trial" actually mean "demo booked with a salesperson"? A vendor confident in its pricing will usually just show it to you.

Foundation publishes its pricing outright: three fixed tiers, no quote required, visible on the pricing page before you've given anyone an email address, specifically because that opacity is one of the more frustrating parts of shopping for agency software as a smaller, independent business without a procurement team to run interference.